Ford comes up short on Taurus SHO, Ford F-150 double-cab

(December 19, 2009) Ford dealers are having trouble getting some versions of the 2010 Taurus, such as SEL and SHO trims, according to trade publication Automotive News. That's because Ford misjudged which variants of the vehicle would be popular and how many should be built, says a top executive. The 2010 Taurus went on sale in August.

“It's a problem for our dealers,” said Jim Farley, Ford's group vice president of global marketing, at a press event here Friday.

Ford has sold 38,361 Taurus sedans through November, down 22 percent from a year earlier in the weakest U.S. auto market in almost three decades.

Ford's total days' supply of vehicles is in the 60- to 70-day range, Farley said, which is good.

“We're definitely catching up on the demand,” he said. Farley also said Ford underestimated the popularity of the F-150 double-cab.