Ford celebrates production start of all-new Ranger mid-sized pickup

(October 23, 2018) WAYNE, Mich. — When many of Michigan Assembly Plant’s 3,000 workers gathered Monday at the plant, they were celebrating a rebirth in more ways than one. The festivities marked a renaissance for a plant just outside of Detroit that has experienced the highs and lows of the American auto industry for the past six decades.

The occasion also signaled the rebirth of Ford Ranger, the mid-size pickup that will return to American roads early next year after an eight-year hiatus, fully modernized for today’s truck buyer.

The special celebration marked the kickoff of Ranger production.

“Ford truck fans demanded a midsize pickup that’s ‘Built Ford Tough,’ and we’re delivering with our all-new Ranger that’s specially designed and engineered for American truck customers,” said Joe Hinrichs, Ford’s president of global operations. “At the same time, we’re revitalizing our Michigan Assembly Plant and securing good-paying jobs for our hourly employees here in the U.S.”

Ford has invested $850 million to build new vehicles at Michigan Assembly Plant, including the all-new Ranger for North America and the highly anticipated new Ford Bronco, scheduled to begin production in 2020.

For Michigan Assembly, a sprawling 369-acre plant in Wayne, Mich., which opened in 1957 building station wagons, the start of Ranger production marks a new era.

Beginning in 1966, the plant began a 30-year run of building Bronco, one of the original sport utility vehicles that gained popularity in post-War America. Michigan Assembly gained acclaim as being among the most important and profitable factories in the world when it made Ford Expeditions and Lincoln Navigators from 1996 to 2008.

Early this year, Michigan Assembly ended production of the Focus small car to make way for a massive retooling in preparation for the Ranger launch.

The factory is set to build two high-profile vehicles again in the Ranger and all-new Bronco as American appetite for pickups and SUVs continues to grow.

Ford is transforming its product lineup, building on truck, SUV and commercial vehicle strengths. Ranger is the first in an onslaught of all-new vehicles that will see Ford aim to replace more than 75 percent of its current North American portfolio by 2020.

Ranger is designed for today’s midsize truck buyer who blends city living with off-the-grid adventure. The midsize pickup will deliver utility, capability and technology those customers want and need.

Powered by a 2.3-liter EcoBoost engine and class-exclusive 10-speed automatic transmission, Ranger will deliver driver-assist technologies and connectivity features as well as best-in-class payload, gas towing and gas torque.

“We have been waiting for this day for a long time,” said Michigan Assembly Plant Manager Erik Williams. “The Ranger is back home in the U.S., and our employees at Michigan Assembly Plant are thrilled to be able to build it for our customers.”