Ford awards TomTom global deal to provide Ford real-time traffic service

(July 6, 2020) DEARBORN, Mich. — Similar to planning trips around weather predictions, drivers of the all-new F-150 and Mustang Mach-E will be able to adjust trips based on traffic forecasts, thanks to another new innovation from TomTom, the location technology specialist, which powers Ford’s next-generation Ford SYNC technology navigation system.

TomTom has been awarded a global multi-year deal to provide Ford’s next-generation SYNC with its real-time traffic service. The all-new 2021 Ford  F-150 pickup and the soon to be delivered all-electric Mustang Mach-E SUV are the first Ford vehicles available with the technology.

“The all-new F-150 is Ford’s flagship and the Mustang Mach-E is one of the industry’s most exciting vehicles this year — both are leading the next automotive revolution of connected vehicles,” said Stuart Taylor, executive director, Enterprise Connectivity. “Their next-generation SYNC technologies have twice the computing power of the previous-generation system to do much more, including real-time, smartphone-like mapping that can help you adjust on the fly to quicker routes based on their network of millions of connected devices.”

TomTom Traffic provides accurate, real-time traffic information, which will keep Ford drivers informed and can help them reduce their travel time. The advanced service can even predict traffic changes such as congestion before they happen by processing more than 70 million driving hours every day from millions of connected devices and leveraging SYNC’s increased computing power to update navigation systems every 30 seconds.

“Automakers choose TomTom Traffic for its accuracy, freshness and reliability,” said Antoine Saucier, managing director, TomTom Automotive. “Ford’s decision to include TomTom Traffic in its next-gen SYNC connected vehicle technology is another step towards our vision of a world free of congestion.”