(September 3, 2019) NASHVILLE, Tenn. — Nissan's latest commitment to college athletics is official. Already a staple of college football with its Heisman Trophy partnership, Nissan is now an Official Partner of the NCAA including an Official Corporate Partner of NCAA Men's Basketball and the Final Four.

The NCAA partnership began Sept. 1 — the first day of the NCAA's academic calendar.

"Through our Heisman Trophy sponsorship, Nissan has been synonymous with college football for well over a decade, and now, we are leveraging that momentum to expand our commitment with another icon of college sports," said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America, Inc.

"There are few things in athletics more exciting than NCAA March Madness, and we can't wait to bring our exciting portfolio of vehicles and innovative technology to the hardwood this basketball season."

As an Official Corporate Partner of NCAA Men's Basketball, Nissan will have a robust presence on linear television and streaming in the form of commercial inventory, in-game features and vignettes throughout the season. CBS Sports and Turner Sports jointly manage and collaborate on the NCAA's Corporate Champion and Partner program.

"We look forward to our partnership with Nissan, and we are pleased that the company, with its strong brand, has committed its support to NCAA student-athlete achievement, intercollegiate athletics and higher education," said Ellen Lucey, NCAA director of Championships & Alliances, Corporate Relations, Marketing and Branding.

And of course, March is when the excitement really begins. Throughout the NCAA Tournament, digital will be a key space for Nissan to connect to consumers as they follow the excitement of NCAA March Madness across all platforms and devices. On the ground, Nissan will have a robust on-site activation presence at the 2020 Men's Final Four in Atlanta.

2019 Nissan Heisman House campaign

As the wheels are put into motion on Nissan's NCAA partnership, the 2019 Nissan Heisman House campaign is already underway as part of Nissan's now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust.

Now in its ninth year, this season's Nissan Heisman House campaign features nine Heisman Trophy winners in a series of TV spots airing on ESPN beginning tonight and running throughout the college football season. The season's opening spot, "Road to the Heisman House," will air during tonight's UCLA vs. Cincinnati game, 7 p.m. EDT on ESPN.

All 2019 Nissan Heisman House campaign spots were directed by Anthony and Joe Russo and produced by Bullitt. The Russo brothers directed Avengers: Endgame, the highest grossing film of all time, and are award-winning directors of the comedy series Arrested Development and Community.