Fiat travels west for this summer's 2014 Open Road Challenge

(June 19, 2014) AUBURN HILLS, Mich. — The Fiat brand will once again partner with one of Instagram’s first and most-active creator communities, #JJ, to commission its founder and a top photographer to embark on a photo-documented open-road adventure in the new Fiat 500L. The road trip will began June 18 in Seattle and will make stops in Portland, San Francisco and finally Los Angeles on June 23.
 
Prior to the beginning of the road trip, #JJ hosted a Photo Essay Challenge and selected Jessica Marie Abt from Minneapolis, Minn., as the winner. As her prize, Jessica will attend the road trip and will serve as the guest editor for @FiatUSA on Instagram, capturing the experience for fans at home to follow along.
 
During the six-day road trip, the #JJ team will issue eight photo challenges as part of the “Open Road Challenge” sweepstakes. The photo challenges will be announced at this site. To enter the sweepstakes, participants must submit a photo via Instagram using the designated challenge hashtag. Participants who submit photos to the challenges will have a chance to win a 2014 Fiat 500L and a trip for two to the 2014 Vans US Open of Surfing.
 
Additionally, photos submitted to the challenges may be selected by filmmaker Danny Mizicko to be used in a short film that will debut at the Vans Film Festival at the 2014 Vans US Open of Surfing.
 
"The Fiat brand rewards the artistic curiosity and creativity of our followers by continuing our partnership with the #JJ community," said Jason Stoicevich, Head of Fiat Brand North America. "Vehicles such as the spacious Fiat 500L, the high-performance Fiat Abarth or special versions such as the Fiat 500 1957 edition continue to inspire our online community and convert followers into customers."
 
With the four InstaMeets scheduled throughout the road trip, the Fiat brand is bringing to the more than 600,000 loyal followers of the #JJ community the unique opportunity to meet and participate in photo walks alongside the #JJ team. The InstaMeets will take place at the following times and locations:
 
6-8 p.m., Thursday, June 19 – Portland, Forest Park
6-8 p.m., Saturday, June 21 – San Francisco, Golden Gate Park
6-8 p.m., Sunday, June 22 – Los Angeles, Santa Monica Pier

For more information on the InstaMeets and to learn more about how to participate in the daily challenges, visit www.fiatopenroadchallenge.com or follow the Fiat brand on Instagram at @FiatUSA.