(August 17, 2013) AUBURN HILLS, Mich. — Surrounded by some of the most influential Italian automotive designs, Concorso Italiano provided the perfect setting for the Fiat brand to debut its latest Cinquecento (500) cabrio model: the powerful yet tailored 2014 Fiat 500c GQ Edition.

GQ’s style leadership of the modern man inspired the Fiat brand to create a new Fiat 500 variant that continues the brand’s tradition of fashionable, limited-production lifestyle cars for the discerning customer.
 
“The new Fiat 500c GQ Edition showcases the design talents of the Fiat brand and the inspiration of the style authority of GQ, to highlight how the brand continues to push the envelope when it comes to lifestyle partnerships with like-minded brands,” said Jason Stoicevich, head of Fiat Brand for North America.

“The Fiat brand created a limited-production edition with custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver’s car.”
 
“This partnership represents what Condé Nast does best — innovative and strategic custom solutions designed to engage our audience of super-influencers,” said Lou Cona, president of the Condé Nast Media Group.
 
Fiat brand designers strived to capture the essence of the GQ man by creating a Cinquecento that reflects an athletic yet style-conscious lifestyle. Hence, the new 2014 Fiat 500c GQ Edition incorporates world-class performance and Italian design, fashioned with appointments for a sharply tailored appearance.
 
Outside, the Fiat 500c GQ Edition requires a more pronounced front fascia with larger air intakes to maximize airflow to the 1.4-liter MultiAir Turbo engine. Performance-styled side sills provide this Cinquecento’s iconic silhouette with a more athletic profile. For a one-of-a-kind look, new 16-inch split five-spoke aluminum wheels feature a sculptural design and are finished in Hyper Nero (black) with a Rosso (red) center cap and accenting inner backbone.

A cloth-top mounted spoiler extends the roofline and contributes to deliver the downforce needed for spirited handling. Below, a rear-fascia diffuser neatly integrates the dual exhaust system. Completing the performance look are Gloss Nero headlamp, taillamp and parking lamp bezels, along with a distinctive “GQ 500” badge located on the B-pillar.
 
With just the push of a button, the Fiat 500c GQ Edition’s power-operated cloth top retracts up to the rear spoiler during speeds up to 60 mph (a midway point can be chosen by pressing the button anytime in between). Press the roof button again, and the premium Nero fabric roof will fold all the way open and tuck neatly behind the rear head restraints (up to 50 mph).