(November 19, 2022)  LOS ANGELES — Olivier Francois, Fiat CEO and CMO global of Stellantis, announced plans this week to offer the fully electric Fiat 500e in North America. Spearheading the brand's electrification strategy, the new 500e will arrive in the U.S. market in early 2024, marking a North American expansion in Fiat's global journey outside Europe.



"Since 1899, Fiat has played a role in developing mobility, not only delivering vehicles to the masses, but also pursuing a social mission and riding the wave of 'what's next,'" said Francois. "Today, more than ever, we are facing a global revolution, which means that customers are looking for more than just a car and we intend to embrace their changing needs.

"The new 500e is more than a car, it is a social project to feed America's appetite for change toward sustainable mobility. We want to introduce America to EVs with our icon, the Fiat 500, because this is the right thing to do. On a corporate side, we need to trail blaze new pathways and it will be a privilege for our new 500 to help lead change. On the human level: it is a commitment to taking customers into the future of mobility ... again.



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Today, the automotive industry is facing a big change, moving to sustainable mobility. And Fiat is the perfect brand in the U.S. to play a significant role in the revolution, using the iconic Fiat 500e to introduce many American driveways to electric vehicles. The new 500e is irresistibly cool, small and Italian; it is the ultimate fashion accessory. If you want it, you must go electric because that is the only way it will be offered in North America."



The move toward greater electrification is not only about the technology, it’s about reinventing the customer experience, embracing the different needs of people and the planet. 

Three 500e one-off concepts, designed by Armani, Kartell and Bvlgari, were introduced. These three exclusive pieces reflect Italian craftsmanship, creativity and sophistication.

A symbol of “Made in Italy” around the world, the three unique concepts embody the three souls of the new Fiat 500e: sustainable design, sustainable fashion and sustainable luxury, in line with Fiat’s vision of sustainability.