(June 15, 2012) MIAMI — The Fiat 500 Cabrio by Gucci won "Best Small Convertible of the Year" at the "Topless in Miami" event held on June 14 by the Southern Automotive Media Association (SAMA). The Fiat 500 was picked for first place in voting by more than 60 journalists attending the event.

"We are honored by SAMA's recognition, particularly because SAMA members really know everything about cabrios," said Tim Kuniskis, Head of Fiat Brand North America. "By partnering with Gucci, we brought something truly unique into the marketplace, demonstrating that exquisite Italian style, features and technology could convene in a small-car formula. Proof of this success is that we have almost immediately sold out every single model of this special edition."

Since its debut during New York Fashion Week (Sept. 8-15), the 2012 Fiat 500 by Gucci has fascinated auto enthusiasts and fashionistas alike. Inspired by neo-classical black-and-white films, the Fiat 500 and 500c by Gucci models are finished in eye-catching pearl-gloss paint.

"We are glad that Fiat brand is present for a second year at our Topless in Miami event," said Jaime Florez, President of SAMA. "We had very strong competitors this year, and the Fiat 500c by Gucci captured the judges' votes by showcasing how chic style and personal transportation can go hand in hand in a formula that only Italy could create."