Ferrari reports record-breaking year in 2011

(February 17, 2012) MARANELLO, Italy — Ferrari has reported "extremely positive results" for 2011 with revenues at an all time high and record sales worldwide.

Revenues exceeded the 2 billion euro threshold for the first time, reaching 2.251 billion euro, a 17.3 percent increase over 2010. A record 7,195 cars were delivered to the dealership network, an increase of 9.5 per cent on the previous year’s figure.


The personalization catalogue made an extremely significant contribution with 100 per cent of all cars featuring bespoke options. In 2011 the range was further extended with the exclusive new Tailor-Made program.

At 14.1 per cent, Ferrari’s ROS (return on sales) was again one of the highest in the automotive sector.

Ferrari achieved record sales in America in 2011 with 1,958 cars delivered, up 8 per cent on 2010.

A total of 777 cars (+62.6 per cent) were delivered to the Greater China Area, which became Ferrari’s second largest market some months ago. 500 of those were sold in China alone. The Middle East also continued to perform very well with an increase of 22 per cent to nearly 450 cars.

Europe fared very well with Great Britain ending 2011 with 574 cars delivered (+23 per cent) and German demand up 14.6 per cent to 705 cars. Switzerland also posted very good results, with strong sales of the FF, recording growth of 3.2 per cent.

“We can only be satisfied with these results,” declared Chairman Luca di Montezemolo. “They were achieved against an economic backdrop that remains challenging, particularly in Europe. They are the fruit of heavy investment and a culture of innovation that covers all areas of the business."