Elegant energy — Kia to show concept Optima in Geneva

(February 10, 2015) Kia Motors Europe will exhibit a stylish new concept car at the 85th Geneva Motor Show on March 3. The new D-segment sedan is the 11th concept created by Kia’s European design studio in Frankfurt, Germany.

With confident, powerful lines which sweep elegantly from Kia’s hallmark "tiger-nose" grille towards the rear of the vehicle, Kia’s new concept car embodies modern design and refined, understated energy.

The concept, which previews the next Kia Optima mid-sized sedan, has been created as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious, and as a sanctuary from the stresses of the modern world.