(May 18, 2022) FOUNTAIN VALLEY, Calif. — Genesis Motor America has announced the start of sales of its highly-anticipated first electric vehicle, GV60. The Genesis GV60 enters the US market as a  first step in the brand’s move towards a lineup of fully electrified vehicles. Initially, the GV60 will only be sold at select Genesis retailers in California, Connecticut, New Jersey, and New York.

“Today we are pleased to begin our journey towards full electrification with the launch of GV60,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “We are excited that our American customers will be able to experience the innovative technologies, bold design, and extensive suite of complimentary services in this ground-breaking vehicle.”

The GV60 offers a number of available world-first automotive features, including Face Connect and a Crystal Sphere. These innovative features enable drivers to be even more connected with their vehicle, making GV60 the most personal and customizable Genesis model yet.

Face Connect is a feature that allows the vehicle to lock or unlock its doors without a key by recognizing the driver's face. Drivers only need to touch the door handle and show their face to the camera on the B-pillar. The feature can register up to two different drivers.

The feature uses a Near Infra-Red (NIR) camera to provide accurate facial recognition under virtually any circumstances – including in the dark or when the weather is cloudy. It also leverages deep learning technology to improve accuracy.

Face Connect can link to individual driver profiles so that the Head-Up-Display (HUD), driver’s seat, steering wheel, side mirrors, and multimedia settings adjust automatically based on the driver’s customized settings and preferences. This provides an even greater level of convenience for a seamless driving experience.

GV60’s Fingerprint Authentication System allows drivers to start and drive the car without the need to carry a key. The combination of these technologies will allow drivers to enjoy a brand new experience of using only biometric information to unlock and drive their vehicle.

GV60 will be offered in two packages.

The 2023 Genesis GV60 Advanced AWD, at a manufacturer’s suggested retail price of $58,890, includes class-leading standard equipment and technologies. At Genesis, safety is never an option, and GV60’s Advanced package includes the entire suite of available safety and advanced driver assistance systems. This package is comprehensively equipped with Face Connect, a 12.3-inch digital cluster and navigation system, vehicle-to-load charging, Bang & Olufsen Premium Audio, and more.

The 2023 Genesis GV60 Performance AWD, at $67,890, adds a more powerful front electric motor (160kW, 429 HP), Boost Mode (up to 483 HP), nappa leather seating surfaces, the Ergo Motion massaging driver’s seat, 21-inch wheels, and Genesis Digital Key 2 with Apple and Android compatibility.