An Edsel in Utah

Edsel was a failed experiment by Ford Motor Company in the late 1950s. The full-sized sedan was designed to fit into its lineup between Mercury and Lincoln to give Ford a fourth brand to go up against such nameplates as Buick, Oldsmobile, Dodge and DeSoto. But it never caught on with the public, lasting just three years, 1958-1960. This 1959 model was found in retirement in Utah.
(Photo by Jim Prueter)