(October 10, 2014) BETHEL, Conn. — The Duracell Power Forward program, known for donating batteries to those affected by natural disaster since 2011, is expanding its fleet and joining forces with The Weather Channel and Ready.gov to reach more people, more quickly during devastating storms.

With the addition of new vehicles and hubs in New Orleans, San Francisco, and St. Louis, the fleet’s goal is to reach any storm site in the continental U.S. within 24 hours.

“Being in the battery business, we know all too well when a natural disaster strikes, power fails and communities aren't always prepared,” said Jeff Jarrett, marketing director for Duracell. “Duracell believes a little power goes a long way in reviving hope, so we have committed to expanding our fleet and relief efforts.”



In honor of America’s PrepareAthon! National Day of Action, Duracell reaffirms its commitment to support Ready.gov in spreading the preparedness message through its extensive fleet preparations. Duracell’s commitment to on-the-ground relief is also evident in a new partnership with The Weather Channel, which will help Duracell Power Forward efficiently track power-threatening storms and assist the fleet in identifying and reaching those most in need.

Stephanie Abrams, on-camera meteorologist for The Weather Channel, has covered almost every major severe weather event of the last decade and understands the importance of critical services in the days following such an event.

“Deploying to natural disasters comes with the territory as a Severe Weather Strike Force Team member, but it has been so inspiring to see brands like Duracell providing relief on-site and standing side by side with us in communities when they need us most,” said Abrams. “We look forward to working in partnership with the Duracell Power Forward fleet to ensure they are prepared and ready to deploy as soon as disaster strikes.”