(January 13, 2018) BOLOGNA, Italy — Ducati Motor Holding continues to grow. In 2017 the Bologna-based motorcycle manufacturer delivered 55,871 bikes to customers worldwide, strengthening the success of the previous year (55,451) and continuing the upward trend that has been a stable company characteristic for eight years.

“2017 was another great year for Ducati, both commercially and racing-wise,” said Claudio Domenicali, CEO of Ducati Motor Holding. “We battled it out for the MotoGP title all the way to the last race, won six GPs and brought home the best results since 2009.

"Continuous renewal of the product range and a strong focus on creating motorcycles of the utmost quality has allowed us to keep on growing despite the problems affecting the world market. I extend heartfelt thanks to all the men and women whose passion makes it possible, every day, to build these extraordinary bikes. Their work has made Ducati an emblem of Italian excellence”.

Each model in the range has played its part in achieving the results, confirming their continuous capacity to excite Ducati enthusiasts all over the globe. In 2017 the Multistrada family, now extended to include the new Multistrada 950, proved particularly popular. The Monster family also enjoyed healthy sales, as did the SuperSport and the exclusive 1299 Superleggera, 500 of which were purchased (at a price of 80,000 euro each) even before they went into production.

Ducati Scrambler solidified the success of the previous two years, reinforcing the range of Scrambler bikes offered by the addition of the new Desert Sled and Café Racer. A total of 14,061 Scrambler bikes were delivered in 2017, making a significant contribution to overall sales.

Ducati increased bike deliveries in Europe by 4% to a total of 31,123. Ducati also grew on the Spanish market, where sales rose by a considerable 28.3%.

Despite a challenging market in 2017, Ducati UK achieved impressive results with an increase in registrations vs 2016 and posting its 2nd best year of registrations in its history. The Multistrada was the top-selling family in the range with Scrambler and Monster coming in second and third.

In the USA — which remains Ducati's biggest market — deliveries were up by 1.3%, with bike sales totaling 8,898.

“Despite a shrinking global market, we've succeeded in increasing our market share. We've expanded significantly in both consolidated markets such as Italy and Spain and in strategic emerging markets like China and Argentina. This is thanks to a range capable of generating loyalty among Ducatisti all over the world yet also winning over new customers with models such as the SuperSport, Multistrada 950 and the Scrambler family. Moreover, the sales success of the 1299 Superleggera and 1299 Panigale R Final Edition confirm our technological and brand leadership in the high-end sport bike segment,” said Andrea Buzzoni, global sales and marketing director.