Dodge releases new enthusiast-demanded paint hues for 2017
(September 15, 2016) AUBURN HILLS, Mich. — Adding even more excitement to the Dodge brand's rich muscle-car legacy and its most powerful lineup ever, America's mainstream performance car brand is pulling from its rich history for its new 2017 exterior color lineup with a pallet of paint names derived directly from the brand's colorful heritage.
For the most hardcore Dodge fans and enthusiasts, Green Go and Yellow Jacket join the legacy of the brand's limited-production hues such as Plum Crazy, Sublime and Go Mango.
2017 Dodge Challenger colors
"Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name," said Tim Kuniskis, head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. "For Dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their Dodge."
Like the Top Banana, HEMI Orange and Panther Pink exterior colors originating from Dodge during the muscle-car era, the brand is digging deep once again to revive its bold paint naming strategy for 2017 and further building on its lexicon within automotive enthusiasts.
Arriving to Dodge dealerships this fall, the 2017 Dodge Challenger, Charger, Viper, Durango, Journey and Grand Caravan will offer an array of colors that include:
Redline 2K
Blu By You
Stout Brown
White Knuckle
Redline 3K
Maximum Steel Metallic
Bomber Brown
Vice White
Octane Red
Yellow Jacket
Granite
White Noise
TorRed
Olive Green
Billet
Blood Orange
Green Go
Black Onyx
Go Mango
Destroyer Gray
DB Black
Contusion Blue
Bruiser Gray
Pitch Black