Chrysler creates new Ram brand

(October 5, 2009) DETROIT — Automotive News reports that Chrysler Group has created a new brand called Ram for its trucks and named its top designer, Ralph Gilles, as CEO of Dodge cars.

The new structure overhauls a setup announced in June as the automaker emerged from bankruptcy in an alliance with Fiat. Michael Accavitti, who had led the Dodge brand, has "resigned to pursue other interests," the company said in a statement.

Fred Diaz is president and CEO of the Ram brand.

Olivier Francois is CEO of the Chrysler brand, replacing Peter Fong, who has "resigned for personal reasons," the company said.

"This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand," Chrysler CEO Sergio Marchionne said in a statement.

Michael Manley continues as CEO of Jeep. Gilles, 39, will also remain in charge of Chrysler design, and Francois will also retain his position as head of Fiat's Lancia brand, Automotive News reported.