Chrysler celebrates 30 years of minivan leadership with special editions

(September 3, 2013) AUBURN HILLS, Mich. — It’s one thing to create an entirely new segment. To be an innovation leader in that segment for 30 years running is quite another accomplishment. Having sold more than 13 million minivans since first introducing the segment in 1983, and creating 78 minivan segment firsts, such as class-exclusive Stow ‘n Go seating and a segment-first Blu-ray rear-seat entertainment system, the Chrysler Town & Country and Dodge Grand Caravan are celebrating their heritage with 30th Anniversary Editions available this fall.

“The Chrysler Group is well known as the creator of the minivan, and these 30th Anniversary Editions are the perfect way to celebrate their leadership and longevity in the marketplace,” said Ben Winter, vice president of Vehicle Engineering.

“As the minivan segment and innovation leader, it’s important that we continue to offer tremendous content and value, setting us apart from the rest of the segment.”

The first Chrysler Group minivan rolled off the Windsor Assembly line on Nov. 2, 1983, sparking a new segment of people movers that rose in popularity very quickly, transporting millions of moms, dads and kids, and becoming part of their families. Even after 30 years, the Chrysler Group continues to lead the segment.

The Dodge Grand Caravan was the top selling minivan in the world last year and combined with the Chrysler Town & Country, accounted for nearly half of all minivan sales in the United States in 2012.

The Chrysler Town & Country and Dodge Grand Caravan are built at the Windsor Assembly Plant in Windsor, Ontario, Canada.

The 2014 Town & Country 30th Anniversary Edition is based on the Touring-L model and features unique exterior and interior content. All Town & Country models come equipped with the award-winning Pentastar 3.6-liter V-6 engine with a class-leading 283 horsepower and a refined six-speed automatic transmission.

Exterior features on the 30th Anniversary Edition include 17-inch aluminum wheels with polished faces and painted Satin Carbon pockets, “30th Anniversary” badging and the availability of Granite Crystal Pearl Coat paint.

The luxuriously appointed interior features black Alcantara seat inserts with Nappa seat bolsters, piano black steering wheel bezels and instrument panel trim, third-row power folding seats, power folding mirrors, a 30th Anniversary logo in the gauge cluster and touch-screen radio splash screen, a 30th Anniversary logo on the key fob and Light Graystone lower instrument panel, Super Center Console, door armrest stitching and door panels.

The 2014 Dodge Grand Caravan 30th Anniversary Edition will be available on both the SE and SXT models, and will continue to set the mark in minivan value. The Dodge Grand Caravan continues to be the best all-around vehicle for young families with more value added features.