(April 21, 2013) SHANGHAI — Geely continued to push its range of technologies and car models here with the launch of a new concept sedan model that showcases Geely's advanced research and design capabilities.

The KC concept is a fastback-based sedan with its total length reaching 184 inches and a wheelbase of 113 inches.

"The exterior design borrows heavily from classical Chinese history points, from the front observers will note the strong shoulder lines that flow over the front wheel arch to give a sense of speed and elegance while the wide stance gives a feeling of strength and confidence in the vehicle," Geely states in a press release

"The KC makes use of daylight running lights to further enhance the strong lines, the headlights and grill combine to form a unified graphic which gives the impression of distinctive stone bridges which feature heavily in classical Chinese art. The fog lamps also take design cues from classical Chinese art, with them being similar in style to Chinese ornamentation to give a functional and aesthetic appeal."

No information was provided on the powertrain.

The KC Concept is a product of the the first joint project by Geely's recently appointed Vice President of Design Peter Horbury and Design DirectorKen Ma. Both designers are veterans of the global automotive industry and will continue to work together to develop world class cars for the Geely brands.