Chevrolet rolling out largest number of vehicles with 4G LTE Wi-Fi

(July 13, 2014) DETROIT – Chevrolet is rolling out the largest deployment of vehicles with built-in 4G LTE Wi-Fi in the market this summer and the campaign to introduce these vehicles celebrates the freedom this connection brings.

“Bringing 4G LTE Wi-Fi to customers through Chevrolet cars, trucks and crossovers allows an entirely new level of connectivity in transportation,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.

The campaign launched earlier this month in media where consumers naturally connect around this time of year, including cinema, radio, and a partnership with GoGo in-flight Wi-Fi that allows fliers to connect through unlimited Facebook access during flights.

Chevrolet also participated in Philadelphia’s fireworks display on July 4th and the nation’s largest free concert by providing free Internet in four Chevrolet vehicle display areas on Benjamin Franklin Parkway. It also will leverage the Guinness International Champions Cup match between Manchester United and Real Madrid on Aug. 2 at Michigan Stadium to reinforce these messages.

Television work will rollout between July and September with spots communicating the breadth of consumer benefits of 4G technology, and will cover multiple audiences, including Hispanic and African American.

The campaign was developed by Chevrolet with Commonwealth//McCann, Casanova Pendrill and Spike DDB.