Celebrating 20 years, Toyota says go more places in your 2020 Prius
(September 4, 2019) PLANO, Texas — When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota introduced the 2019 Prius with available AWD-e, a first in its class. Now, the 2020 Toyota Prius campaign, titled “It’s Unbelievable,” invites consumers to go more places, in more conditions, with the capable and efficient hybrid that started it all.