Cadillac to offer free maintenance for four years or 50,000 miles

(June 21, 2010) DETROIT – Cadillac announced today it will provide owners of all 2011 models with frequently required maintenance services for the first four years or 50,000 miles as it seeks to build the best customer service experience in the luxury segment.

The program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection. 

“Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale,” said Kurt McNeil, vice president of Cadillac sales and service. “The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers.”

Cadillac Premium Care Maintenance launches with the arrival of the 2011 model Cadillacs. The CTS family, which is being expanded this year to include the all-new CTS Coupe, will be the first of the 2011 models to arrive at U.S. dealerships in late summer.