BMW sets six-month sales record for motorcycles

(July 11, 2014) MUNICH — BMW Motorrad has achieved an all-time six-month high in the first half of this year. With worldwide sales of 70,978 motorcycles and maxi scooters compared to 64,941 units in 2013, this amounts to an increase of 9.3%. June sales were down 5.7 percent, however, from 2013 totals with 11,827 units sold.

Heiner Faust, BMW Motorrad head of Sales and Marketing: "We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year. With an increase of 9.3 % in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole."

The best-selling model remains the BMW R 1200 GS, pictured at right. Almost 15,000 units were supplied to customers worldwide during the first six months of the year. This is followed in second and third place by the two new boxer models R 1200 GS Adventure and R 1200 RT with 9,708 and 7,420 units respectively. The R nineT launched in March surpassed the expectations with sales of 4,114 vehicles.

These new models as well as all the other BMW Motorrad models were at the focus of interest at the 14th Motorrad Days in Garmisch–Partenkirchen, Germany, last weekend. Large numbers of test rides were taken. In addition to the motorcycles, the maxi scooter C evolution particularly impressed test riders with its electric drive and superb dynamic performance. Some 40,000 visitors attended the world's biggest BMW motorcycle meet-up and were able to spend the weekend experiencing the entire spectrum of BMW Motorrad.

"The meeting of the community in Garmisch-Partenkirchen each year demonstrates again and again how diverse the BMW Motorrad universe is. The Motorrad Days provide an important platform for us to pick up on trends and engage in close dialogue with our customers," said Faust.