BMW partners again with 'Mission Impossible' film

(July 31, 2015) WOODCLIFF LAKE, N.J. — The all-new BMW 7 Series, the brand’s flagship in its sixth generation, is featured in the highly-anticipated film “Mission: Impossible – Rogue Nation,” from Paramount Pictures and Skydance, in theaters worldwide today. BMW is the exclusive worldwide automotive partner of this installment of the legendary action film franchise starring Tom Cruise.

 This is the second time BMW has lent its superior technological support to the franchise, enabling it to deliver breathtaking automotive stunt scenes shot around the globe. BMW previously partnered with Paramount on 2011’s “Mission: Impossible – Ghost Protocol.”

“We were thrilled to again have the support of BMW during the making of the film,” said LeeAnne Stables, president of Worldwide Marketing Partnerships for Paramount Pictures. “The vehicles performed magnificently under very difficult circumstances, and we know audiences will be amazed by the action driving stunts seen in the film.”

In addition to providing production support to the filmmaking team, BMW of North America will launch a series of “Mission to Drive” marketing initiatives around the film including television, radio and digital advertising. The automaker was the exclusive sponsor of the world premiere of the film in Vienna, Austria.

The 2016 BMW 7 Series sets a new benchmark in lightweight design, driving dynamics, comfort, intelligent connectivity and intuitive operation. Based on innovations and technology transferred from BMW i, the BMW 7 Series’ groundbreaking Carbon Core technology increases the strength and rigidity of the passenger cell while also reducing the vehicle weight, allowing for a 190-pound weight reduction in comparison to its predecessor.

Additionally, the all-new BMW 7 Series features the world’s first Gesture Control. Pre-selected hand movements in the vicinity of the center console allow the driver to adjust the audio volume control and accept or reject incoming phone calls, among other functions.