BMW Motorrad achieves best six-month results ever

(July 7, 2015) MUNICH — BMW Motorrad closed the first half of 2015 with a new six-month record with 78,418 motorcycles and maxi scooters sold worldwide. The previous six-year mark was 70,978 units. This represents an increase of 10.5% over the equivalent period in the previous year.

BMW Motorrad also set a new record in June with a double-digit sales increase over the previous month up 31 percent to 15,490 vehicles.

Heiner Faust, BMW Motorrad head of Sales and Marketing said, "Never before have we supplied this many vehicles to our customers.  With a plus of 10.5 % as of the first six months, we are well on track to set a new sales record at the end of this year."

There is powerful growth stimuli coming from the major European markets of Italy, France, the UK, Spain and Germany. The BMW Motorrad home market continues to assert itself as the largest single market. In addition, BMW Motorrad is the market leader in the relevant capacity segment over 500 cc in Germany and Spain.

Demand for BMW motorcycles is also rising steadily in the Asian markets. The Chinese market in particular is showing considerable growth potential for BMW Motorrad with a dynamic increase in sales. 

The frontrunner in the BMW Motorrad sales ranking remains the water-cooled R 1200 GS (pictured at right) with 14,099 units supplied to date this year. This is followed in second and third place by the two boxer models R 1200 GS Adventure and R 1200 RT with 10,429 and 6,471 units respectively. The world travel enduro bike R 1200 GS Adventure is becoming increasingly popular. More than 40% of boxer GS motorcycles ordered are of the Adventure type.

In fourth place is the custom bike R nineT. The sales figure for this classic-style boxer motorcycle is at 5,868 units - exceeding expectations once again in its second year on the market. The boxer types R 1200 R and RS round off the wide model range of the R series with excellent sales figures.

BMW customers, motorcycle enthusiasts and interested individuals from all over the world met up for the 15th time last weekend for the legendary BMW Motorrad Days in Garmisch-Partenkirchen, the biggest public event organized by BMW Motorrad.

The entire spectrum of the BMW Motorrad world was presented in a diverse program of activities. On-road and off-road test rides, stunt shows, the Boxer Sprint, design studies, party flair and motorcycle tours set amid one of the most magnificent motorcycling areas in the world once again attracted tens of thousands of guests.