BMW Group has best-ever February global sales

(March 14, 2016) MUNICH — In its centenary year, the BMW Group continues to grow its global sales. February saw a new record number of customer deliveries with a total of 163,965 BMW, Mini and Rolls-Royce vehicles handed over to customers around the world, an increase of 7.9% on the same month last year. In the year-to-date, 316,846 units have been sold, an increase of 7.7% compared with the same period last year.

“As we activate our year of centenary events, I’m delighted that our sales continue to grow at a sustainable rate,” said Dr Ian Robertson, member of the board of management of BMW AG responsible for sales and marketing BMW.

“As we expected, we are seeing tailwinds in some markets but headwinds in others. However with our innovative new models, we remain optimistic that we will continue to achieve steady sales growth as the year progresses,” he added.

In the first two months of 2016, sales of BMW-brand vehicles increased by 8.3% to total 277,304 units worldwide. Many models achieved sales growth in the first two months of the year. A total of 24,621 BMW 1 Series models were delivered, an increase of 14.3% compared with the first two months of last year. A total of 24,014 BMW 2 Series models have been sold so far this year with the 2 Series Active Tourer accounting for 10,699 of those sales and the 2 Series Gran Tourer for 6,698 units.

Year-to-date sales of the new BMW 7 Series total 6,506 units, an increase of 21.6% compared with the same period last year. The BMW X family continues to be a strong growth driver: BMW X1 sales increased by 59.6% (28,882), BMW X3 sales rose 16.8% (22,694) and BMW X6 sales grew by 20.3% (6,869).

A total of 2,871 BMW i vehicles have been delivered to customers worldwide in the year-to-date. Since the sub-brand was first introduced at the end of 2013, over 50,000 innovative BMW i vehicles have been sold.

Mini sales increased 4.1% in the first two months of the year, with a total of 39,237 vehicles delivered to customers. One significant growth driver was the MINI 5 door: with a total of 11,606 units sold, sales are up 29.5% compared with the same period last year. So far this year, the recently launched Mini Clubman has been delivered to a total of 5,603 customers around the world.