BMW 3.0 CSL Hommage R — The perfect fusion of driver and machine

(August 14, 2015) PEBBLE BEACH, Calif. — In August every year car enthusiasts from all over the world gather for the Concours d’Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something special this year with the world premiere of the BMW 3.0 CSL Hommage R — a car that celebrates both the 40th anniversary of BMW in North America and the heady racing success of the BMW 3.0 CSL in 1975.

1975 was the year the Bavarian manufacturer founded BMW of North America, its first official sales company outside Europe. It was also the year in which
BMW Motorsport made its debut in motor racing stateside — in the IMSA series — with a specially made BMW 3.0 CSL.


Just a few weeks later BMW recorded its first, historic triumph at the 12 Hours of Sebring. This was followed by a succession of victories, including one at Laguna Seca, just 15 miles from Pebble Beach. BMW’s rookie year duly culminated in the white BMW 3.0 CSL, decked out in eye-catching BMW Motorsport livery, winning the manufacturers’ championship at the first attempt.

This success, coupled with the car’s striking design and the “Bavarian Motor Works” legend emblazoned across the sun protection film on the windscreen and rear window, announced the BMW brand’s arrival in racing-mad North America with a bang.

“Motor racing is all about the ability of cars to mesmerize, about the unbridled joy of driving,” explains Adrian van Hooydonk, senior vice president BMW Group Design. “And as such it represents the heartbeat of BMW. Back in 1975, as today, winning races came down to how man and machine could work together. Technical innovations have taken the effectiveness of this partnership to ever great heights. And with the BMW 3.0 CSL Hommage R we’re aiming to show how much closer the driver and car can grow in the future.”

Given the aim of achieving the best possible fusion of driver and car, the driver was the logical starting point for the design of the BMW 3.0 CSL Hommage R.

In the area around the driver’s seat, the designers have drawn back the covers on the lightweight design of the BMW 3.0 CSL Hommage R and lent tangible form to its racing character. A carbon-fibre roll cage integrated into the structure of the car’s roof and side sections forms the basis for the interior’s singularly minimalist geometry.

All the elements in the interior are there out of absolute necessity; every component has been designed with a purpose, a function linked directly to the structure of the machine or the job of driving. In an interior made almost entirely from carbon fibre, the only wood-like presence is the “instrument panel” — actually a cross-member and purely structural element. This is a reference to a central element of the earlier BMW 3.0 CSL, in which even the racing version had distinctive wood trim ringing the whole of the interior.

A particular highlight here is the additional information illuminated through the wood. Recalling the BMW 3.0 CSL’s victory at Laguna Seca in May 1975, the BMW 3.0 CSL Hommage R displays the track layout and braking points through the instrument panel’s wood strip. By using light in this way, this ultra-sophisticated, super-smooth information display removes the need for a classical display and slips perfectly into the car’s minimalist interior design philosophy. Only the small central eBoost charging display interrupts the flow of the otherwise unbroken wooden surface. BMW Motorsport stripes for the instrument panel surround lend extra color.

“Both inside and outside, the BMW 3.0 CSL Hommage R is primarily a reflection of its function,” explains Karim Habib, head of design BMW Automobiles. “The exterior and interior design is based around the requirements of motor sport as far as the car and driver are concerned; aerodynamics and driving dynamics on the one hand, the most direct connection between driver and machine on the other.

"In my view, that’s something the Hommage car expresses in a very emotional way. At the same time, all the details from the BMW 3.0 CSL are present in the Hommage model. And they are all there to be discovered in their original form. It’s a bow to the 1975 car.”

The exterior design of the BMW 3.0 CSL Hommage R is a pure expression of motor racing. The stretched body is framed by distinctive air deflectors, powerful wheel arches and a prominent rear spoiler, which likewise cite the successful IMSA racing version of the original BMW 3.0 CSL. Every detail of the Hommage car has its origins in the successful racing machine from 1975, but all have since been updated and integrated technically into a modern design language.

The colors and graphics used, not to mention the addition of a number 25, reference the extraordinary record of success notched up by the works BMW 3.0 CSL in 1975. Indeed, the BMW 3.0 CSL Hommage R even revives details such as the “Bavarian Motor Works” decals on the windscreen and rear window. Swathes of exposed carbon fibre spotlight the 1975 model’s commitment to lightweight construction and, as a cutting-edge material, bring it into the modern era.

The front end of the BMW 3.0 CSL Hommage R, one of the broadest and lowest of any model in the BMW family, positively exudes power and athleticism. The flow of the surfaces and graphic accents in the front apron showcase the car’s wheels and underline its wide, powerful impression. In the center of the front end is a large version of the signature BMW kidney grille, which references the upright form favored at the time. The familiar four-eyed face — with its contemporary, hexagonal interpretation — emphasizes the sporting intent of the front end.

Laser lighting and LED technology enable slim, modern light graphics, and the narrow contours of the headlights give the BMW the focused look typical of the brand’s cars. A stylized, blue-lit “X” inside the lights separates the light functions from one another and, at the same time, recalls the X-shaped headlight taping used for endurance races. The large, black front splitter made from carbon fibre and with accents in BMW Motorsport’s colors sets the seal on the front end as it plunges down to the road. Together with the kidney grille, it creates a large stylistic aperture, providing a visual hint of the engine’s power and performance.

From the side, the front apron and kidney grille present a modern take on the shark nose design that was already turning heads in 1975, ensuring the car would be easily recognizable.