Audi records best sales month in history

(April 13, 2015) INGOLSTADT, Germany —  With 438,250 units sold, the Audi's global sales increased by 6.1 percent in the first quarter compared with the same period 2014 with growth in all regions. The successful start to the year was helped by the March results, which were the best in company history. With an increase of 4.4 percent to177,950 cars, Audi delivered more automobiles in a single month than ever before. Audi has registered an increase in sales for 63 months in a row.

“Our new record in the first quarter makes for a successful start into the new year, and we intend to continue this trend throughout the rest of the year,” said Luca de Meo, board member for Sales and Marketing at Audi AG. “In the second half of the year our new Audi Q7 will also start contributing to these figures in Europe. The initial response by customers and dealers has been very good, and orders are already exceeding our expectations — even before the model has hit the showrooms.”

During the first three months of the year, sales primarily increased for the A3 family (+43.8%), the Audi Q3 (+9.6%) and the Audi A6 (+8.1%). The demand for the full‑size category model grew especially in Germany, up 19.0 percent since the beginning of 2015. The new generation of the A6 has also been available in the United States since March and will provide an additional boost in the third largest A6 market.

Overall, Audi deliveries have climbed in the U.S. by 13.8 percent to 40,098, despite the lingering winter. The success story of the previous months also continued in March, with a growth of 20 percent. The Audi Q5 was again the bestseller in the United States and a growth driver with 3,934 units — an increase of 17.2 percent.