(August 18, 2013) Audi marketing and branding in the United States is getting some new recognition in the conclusions of a study that ranks Audi highly both for specific TV ads and in online recognition of Audi brand attributes.

Phoenix Automotive just named Audi as a top advertising performer in the luxury category because of “story-telling executions that utilized humor to demonstrate a specific vehicle feature” — for example, the “Elusive Legend” ad from 2012 that presented the woes of a tow-truck operator who never has been able to “bag” an Audi equipped with quattro all-wheel drive.



The Detroit-based marketing and consulting firm, which releases a monthly analysis of automotive marketing, also credited Audi performance in the online sphere as one of the brands “surpassing their competitors in the number of online conversations their brands are generating overall, as well as within specific automotive conversation topics.”

Audi led in June in luxury-brand share of online conversation about “Performance,” Phoenix Automotive noted, ahead of both BMW and Mercedes-Benz.