(June 15, 2014) AUBURN HILLS, Mich. — Alfa Romeo says it is taking the supercar segment by storm "offering the all-new 2015 Alfa Romeo 4C coupe at a fraction of the price of other exotic supercars, thanks to groundbreaking Italian design and a unique set of technological solutions that are authentic and fully respect the brand’s DNA and motorsport tradition."

“The all-new 4C marks the return of ‘the great Alfa Romeos` and represents the purest formation of the brand’s DNA with its supercar-levels of performance and innovation, all while focusing on making the driver an integral part and completion of the machine,” said Harald Wester, CEO of Alfa Romeo.

“With its technological solutions derived directly from Formula 1, the Alfa Romeo 4C creates an infusion of body and machine, an extension of its driver’s soul that is ready, capable and willing to respond and deliver.”

The Alfa Romeo brand’s return this summer will start with 500 uniquely appointed and individually serialized Alfa Romeo 4C Launch Edition sports cars with at $68,400; followed by the standard 4C coupe arriving in the fall with a starting price of $53,900 (both exclude $1,295 destination). An initial group of 86 Alfa Romeo dealers will be the first to sell the limited-edition 4C Launch Edition coupe and proceeding 4C coupe.

The Alfa Romeo 4C is inspired by the century-old tradition of Alfa Romeo and projects the brand's authentic values into the future: Italian style, performance and engineering excellence, offering maximum driving satisfaction in total safety. The “4C” name recalls Alfa Romeo's great sporting tradition: the acronyms 8C and 6C in the 1930s and 1940s distinguished racing and road cars fitted with powerful eight and six cylinder engines. The 2015 Alfa Romeo 4C model’s designation continues this tradition with the latest all-aluminum 1750 cc turbocharged direct injection four-cylinder engine.

The inspiration for the all-new 2015 Alfa Romeo 4C dates back to the 1967 33 Stradale, the homologated version of the racing Type 33, which is considered one of the most beautiful cars of all time. Like the 33 Stradale that combined extreme mechanical and functional requirements with undeniable Alfa Romeo style and performance – the 4C coupe shares its body forms and follows this performance tradition with an undoubtedly Italian-styled composite body “clothing,” a state-of-the-art carbon fiber and aluminum structure, and a high-performance turbocharged engine.

The engine is the beating heart of any Alfa Romeo, and for the 4C, it beats to an all-new 1750 cc direct-injection 237 horsepower all aluminum engine. To ensure exceptional performance and drivability on the racetrack or city streets, this new engine features cutting-edge technical solutions, including direct-injection, intercooler, dual (intake and exhaust) continuous variable-valve timing (VVT), a camshaft with eight counterweights, and intake and exhaust systems optimized for Alfa Romeo 4C’s mid-engine layout.

A new generation turbocharger features a pulse-converter exhaust manifold to exploit pressure waves and boost torque at low-engine speeds. A waste gate valve adjusts turbo pressure and improves the engine’s efficiency. Advanced scavenging technology enables the Alfa Romeo 4C to maximize torque at low engine speeds and deliver more response to driver input by increasing combustion efficiency and turbine speed, all while eliminating turbo lag. As a result, torque delivery is instantaneous, with a peak of 258 ft.-lb., 80 percent of which is available at only 1,700 rpm.

Zero to 60 acceleration has been measured in the mid 4-second range.

With a purpose-built cockpit inspired by the legendary 1967 33 Stradale, entering the interior of the all-new Alfa Romeo 4C means entering a world derived from motorsport – only essential components for performance are integrated.

Two composite-framed sport seats, thermoformed dashboard and exposed carbon fiber monocoque highlight the coupe’s technological uniqueness. Furthermore, a driver-oriented cockpit with flat-bottom performance steering wheel with paddle-shift controls and aluminum pedals speak to the brand’s racing spirit. Emphasizing the Alfa Romeo 4C’s advanced technology and focus on lightweight technical solutions is a 7-inch full-color thin-film transistor (TFT) instrument cluster that  displays simple, high-impact graphics to keep the driver focused on the road, or track ahead.

Ultra-lightweight: carbon fiber, aluminum and composites structures
To create the ultra-lightweight architecture needed for maximum performance and dynamic efficiency, Alfa Romeo 4C engineers looked to Formula 1 and only the most advanced supercars for state-of-the-art materials. The result is a monocoque made entirely of carbon fiber that delivers extraordinary stiffness and strength. Attached to the Alfa Romeo 4C’s exotic monocoque are front and rear cell structures, roof reinforcements and an engine-mounting frame made from lightweight aluminum.