(March 31, 2020) SEOUL, South Korea — The all-new Genesis G80 made its digital world premiere Sunday. It represents both the third generation of the brand’s executive sedan and a decade-plus of mid-luxury leadership from Genesis’ parent company.

“The core of our brand lies within the G80,” said William Lee, executive vice president and global head of the Genesis Brand. “This segment represents where we started and we’re pleased that our newest offering achieves a perfect balance of discerning luxury and inspiring performance for our customers.”

Since its 2015 launch, Genesis has expanded its presence in the global luxury car market to include the U.S., Canada, Russia, Australia and the Middle East in addition to South Korea. The story of the G80 begins with the brand’s emblem which inspires the Crest Grille and Quad Lamps, the distinctive face of every Genesis.

“The all-new G80 is the centerpiece of our lineup perfectly weighing athletic and elegant characteristics. This represents the clearest interpretation yet of the Genesis brand identity,” said SangYup Lee, Senior Vice President, Head of Global Genesis Design. “Our goal is to offer unique, design-inspired experiences for our customers.”

The brand’s “Athletic Elegance” design philosophy produces variations in design through a carefully-considered balance between its namesake’s opposing characteristics. While other Genesis models lean more towards athleticism or elegance, the G80 is characterized by the perfect balance in between, as the core of the model range.

The front view embodies a distinguished but modern look, featuring the Crest Grill and double-lined Quad Lamp signature design elements. The two line graphics extend beyond the limits of the headlamps, into the rear fenders and the taillamps, encompassing all sides of the vehicle.

On the side, the Parabolic Line, which begins at the front Quad Lamp and gradually runs lower to the rear through the top of the door, is inspired by the elegant look of several venerable classic cars. This elegant line is counter-balanced by athletic “power lines” emphasizing the fender volume and the upfitted 20-inch wheels. In addition, the chrome trim beginning from behind the front wheels stretches out along the bottom of the door, crosses the side sills and swells upwards to the rear, strengthening forward visual motion.

The rear view features a dramatic, tapered look — highlighted by a sloping decklid and rear Quad Lamps which visually link to those in front. Chrome decor at the top of the trunk stretches the full-width repeating the theme of the Genesis emblem, while the dual exhaust finishers reference the Crest Grill design.

Engineered for world markets and customer needs, the G80 features three powertrains:
    •    2.5-liter turbocharged Inline-4 (300 HP @ 5,800 rpm) and  (311 lb.-ft. from 1,650 – 4,000 rpm)
    •    3.5-liter turbocharged V6 (375 HP @ 5,800 rpm) and  torque (391 lb.-ft. from 1,300 – 4,500 rpm)
    •    Diesel 2.2-liter Inline-4. (Not available in the U.S. market)


The G80 features improved door sealing, new engine compartment sound insulation and resonant sound-reducing wheels to ensure indoor quietness and class-leading, low levels of noise (NVH). In addition, the Electronically Controlled Suspension with Road Preview, enhances ride quality by reducing road impacts using information supplied through the front camera.