(December 5, 2014) The all-new Ford F-150 pickup will be the Official Vehicle of the 2015 International CES. CES, which will take place Jan. 6-9 in Las Vegas, is owned and produced by the Consumer Electronics Association and is the world’s largest hands-on showcase of emerging innovation.

The 2015 F-150 demonstrates Ford’s product excellence and innovation. The truck is completely redesigned, with a high-strength, military-grade, aluminum-alloy body coupled with a high-strength steel frame, making it nearly 700 pounds lighter and more efficient.

Also available are more smart features than the previous model, including class-exclusive driver-assist technologies such as adaptive cruise control, smart towing module, multi-contour seats, active park assist, 360-degree camera and Blind Spot Information System with cross-traffic alert.

“We are honored the 2015 F-150 is the Official Vehicle of CES, proving that the new standard in full-size pickups is not only Built Ford Tough but also smart, with innovative design and technologies that help truck customers do more with their truck,” said Doug Scott, Ford Truck Group marketing manager.

As Official Vehicle of 2015 CES, F-150 will be featured in Ford’s main display area in the North Hall of Las Vegas Convention Center, as well as prominently throughout the show floor.

“We are excited to have the new F-150 as the Official Vehicle of the 2015 CES,” said Gary Shapiro, president and CEO, Consumer Electronics Association. “With state-of-the-art technologies, driver-assist features and dramatic improvements in weight savings, the F-150 delivers the type of connectivity, efficiency and performance tech-savvy consumers demand in their vehicles. We look forward to seeing Ford once again at our show.”