(February 17, 2023) DETROIT — Buick has revealed the 2024 Encore GX, elevating the small SUV segment. The Encore GX is the first vehicle in North America to adopt the brand’s new tri-shield logo, as well as the new face of Buick through its front-end styling. Sporting revitalized exterior design and a new tech-centric interior, the Encore GX is a modern, sophisticated and stylish take on the premium small SUV.

The updated Encore GX will also offer the Avenir trim for the first time, representing the highest expression of Buick luxury. In addition, the reimagined Sport Touring (ST) trim will now be an option for Encore GX buyers, offering a uniquely chic and sporty appearance.

Coming fresh off Buick's top ranking in the J.D. Power 2022 U.S. Initial Quality Study, the 2024 Encore GX continues Buick’s standard for high-quality engineering and craftsmanship, with an all-new look.

First seen on the Buick Wildcat EV concept, the new front fascia design language features a dynamic, forward-leaning front-end that comes to a crescendo at the brand’s new body-mounted tri-shield logo. An updated modern grille pairs with new signature winged LED headlamps to create a distinctive visual presence. New 18-inch and 19-inch wheel options are also available.

“The new Encore GX delivers a sleek, sporty, sophisticated presence,” said Bob Boniface, director, Global Buick Design. “It’s inherently functional, yet the new exterior design creates a more stylish and modern persona that is unique in today’s small SUV segment.”

The Encore GX’s rear styling features the new Buick logo and typography prominently displayed in the center of the tailgate, while new LED taillamps come standard on ST and Avenir trims. The ST also comes standard with high gloss black front and rear bumpers and is offered with an optional Black Roof Package.

Inside the Encore GX, form, function and intuitive tech await. The updated interior is centered around Buick’s Virtual Cockpit System (VCS), with Encore GX the first Buick to adopt this technology. VCS features 19 diagonal inches of high-definition screens under one sheet of glass, comprising an 11-inch diagonal infotainment system — the largest infotainment screen in its segment — and a configurable 8-inch diagonal driver cluster screen, both angled toward the driver for intuitive control.

“The Encore GX is the first Buick in North America to sport our revamped interior and new Virtual Cockpit System,” said Boniface. “It’s rare to get such an elevated, tech-forward interior in a vehicle at this starting price. We wanted to uplift every aspect of the Encore GX and put the entire small SUV segment on notice.”



Soft-touch materials and unique stitching patterns flow throughout the updated interior. Avenir and ST logos are stitched into the head restraints on their respective trims, while the ST features a sporty flat-bottom steering wheel, matching its athletic persona.

The premium cabin experience is enhanced with Buick’s QuietTuning system, which helps prevent unwanted road noise from entering the cabin for a serene and premium driving experience.

Buick’s Avenir trim is coming off its most successful year yet, commanding approximately a 27 percent and 28 percent adoption rate on the Enclave and Envision, respectively, as customers continue to be drawn to the functional luxury Buick delivers.

Available for the first time on the Encore GX, the Avenir trim elevates the small SUV segment to a new level, offering customers exclusive design cues, cutting-edge features and premium materials that have all become synonymous with the Avenir badge.

On the exterior, the Encore GX Avenir includes a unique Avenir grille, unique clear lens LED tail lamps, 19-inch Avenir-specific wheels, chrome front and rear bumpers accents and black carbon metallic body side molding.

The Avenir experience continues on the inside, as the new Encore GX Avenir brings an exclusive Whisper Beige and Jet Black color theme, leather seats, 10-way power driver seat, 8-way power passenger seat, heated steering wheel, air ionizer, rearview auto dim mirror, embroidered Avenir head restraints and Avenir door sills.

The 2024 Encore GX comes standard with a 1.2L turbocharged engine that produces 137 horsepower and 162 lb-ft of torque. A 1.3L turbocharged engine is also available that produces 155 horsepower and 174 lb-ft of torque. Each engine’s turbocharger allows it to reach torque peak much faster and maintain that torque peak for a longer RPM band compared to a naturally-aspirated engine, providing greater responsiveness and a more engaging drive for customers.

“The Encore GX is spirited and fun-to-drive, while providing the driver with a hushed and innately comfortable driving experience on a range of different road conditions,” said Seth Valentine, program engineering manager, Buick.