(April 10, 2019) AUBURN HILLS, Mich. — The Dodge brand doesn’t just break records on the track, it also crossed the Facebook finish line in 2018 as the most “loved” automotive brand on Facebook, according to a study by Crisp. Dodge came out on top in 2018 through posts that celebrate the brand’s passion for high-octane muscle and irreverence, coupled with a heavy dose of humor.
“The Dodge//SRT brand’s personality and voice across its social channels are representative of our millions of die-hard fans,” said Steve Beahm, head of Passenger Car Brands – FCA North America.