Editorial archive

October 2018

Volkswagen accelerates E-Mobility for the masses

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(October 6, 2018) WOLFSBURG, Germany — Individual mobility is on the threshold of a new era: Electric drivetrains and digitalization are set to bring about the most fundamental change the car industry has ever seen. The sales volume of battery electric cars (BEVs) rose by 60 percent in the past year and 2018 could be the first year that newly registered electric cars reach the one-million mark — a target Volkswagen hopes to hit with the global ID. family by 2025.

Kelley Blue Book turns cars into life-saving support for St. Jude

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(October 5, 2018) IRVINE, Calif. — For car owners with an automobile they consider past its prime and interested in contributing to a charitable cause, Kelley Blue Book now allows consumers to donate any vehicle on KBB.com by teaming with Charitable Adult Rides & Services (CARS), a full-service non-profit organization.

Kelley Blue Book pledged an incremental $100 to St. Jude Children's Research Hospital for every model, up to 250 vehicles, donated in the weeks leading up to Childhood Cancer Awareness Month in September, raising an additional $25,000 to support life-saving research and treatments, and expanding on its commitment to help owners gift their vehicles for a good cause.

New Honda marketing campaign asks 'Why Not?' to highlight its SUVs

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(October 4, 2018) TORRENCE, Calif. — Honda is debuting a new marketing campaign highlighting how the brand's family of SUVs offer a size and capability to meet every need, boasting the "Best SUV Brand for 2018" by U.S. News & World Report. Honda's full-line SUV marketing campaign features new creative showcasing its sporty, stylish and well-equipped SUV lineup, including the HR-V, CR-V and Pilot models — as well as separate broadcast spots highlighting the refreshed HR-V and Pilot.

2018 Audi A5 Sportback — The audacity of Audi

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By Jim Prueter
MotorwayAmerica.com

(October 3, 2018) Most fans of Audi already know they make a terrific A5 model as a two-door coupe or convertible. But for 2018, they’ve expanded the A5 moniker to include the all-new S5 Sportback and the A5 Sportback tested here, by concocting a four-door hatchback that mimics the look of its larger upmarket A7 hatchback.

Average new-car transaction price hits $35,742 in September

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(October 2, 2018) IRVINE, Calif. — The analysts at Kelley Blue Book today reported the estimated average transaction price for light vehicles in the United States was $35,742 in September. New-vehicle prices increased by $687 (up 2 percent) from September 2017, while remaining flat (down 0.4 percent) from last month.

"While September sales are expected to decline, average transaction prices remained strong, rising 2 percent year-over-year," said Tim Fleming, analyst for Kelley Blue Book.

Subaru helps animals in need during October 'Subaru Loves Pets' month

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(October 1, 2018) CAMDEN, N.J. — Subaru of America today announced the return of its Subaru Loves Pets initiative in October to help improve the safety and well-being of animals in communities nationwide. As the pets-focused initiative of the automaker's Love Promise philanthropic platform, Subaru will once again team up with long-standing partners The American Society for the Prevention of Cruelty to Animals (ASPCA) and BARK, the world's most dog-centric company and makers of BarkBox, to help the approximately 6.5 million companion animals that enter shelters each year.