(March 22, 2016) IRVINE, Calif. — The 2016 Brand Image Award winners, based on annual new-car buyer perception data, were announced today by Kelley Blue Book, kbb.com. Subaru picked up three of the six category awards for non-luxury brands and Lexus won two categories in the luxury brands.
The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers.