(October 21, 2014) RHINEBECK, N.Y. — New research from Phoenix Marketing International, a global marketing services firm, has released the results of a recent study that focused on vehicle on demand and car sharing services such as Uber, Lyft, ZipCar and Cars2Go. The research revealed that as awareness levels continue to increase, consumers are more likely to rethink the purchase of a car.

“Vehicle on demand and car sharing services have been making headlines as they continue to disrupt consumers’ needs,” said Dennis Syrkowski, president, Automotive for Phoenix Marketing International.

(October 16, 2014) IRVINE, Calif. — When it comes to car shopping, women are driven by features — engaging in extensive research to find the best fit — while from the outset many men are revved about a particular car brand, according to a study just released by Kelley Blue Book kbb.com.

One-in-five men know the exact vehicle he wants, while women are twice as likely to be undecided about what vehicle they desire, the study revealed.

(October 14, 2014) WESTLAKE VILLAGE, Calif.— Auto shoppers using a smartphone are more likely to share vehicle information on social media when they have a satisfying online experience with an automotive manufacturer or third-party automotive site, according to the J.D. Power 2014 Automotive Mobile Site Study.

The study, now in its third year, has been redesigned to capture details on content and tool usage while measuring what content is most effective on OEM and third-party automotive websites on a smartphone during the vehicle-shopping process.

(October 10, 2014) IRVINE, Calif. — The experts from Kelley Blue Book kbb.com have assembled their list of the 10 best lease, financing and cash back deals available in October from a variety of auto manufacturers.

While Kelley Blue Book's expert vehicle advisors typically recommend against buying a vehicle in its last model year before a full redesign, right now the deals might just be too hard to resist. Market forces and production imperatives have driven manufacturer incentives that lower the net price of several outgoing models that have good reputations, and thus qualify as great deals.