(October 28, 2011) SANTA MONICA, Calif. — One year after the last remaining Pontiac dealers shut down for good on October 31 2010, General Motors has managed to maintain — and even grow — the loyalty rate of former Pontiac owners, according to data analyzed by Edmunds.com.
Edmunds.com found that 39.9 percent of Pontiac owners who traded in for a new car this year opted for a GM vehicle. This retention rate is eight-percentage-points greater than GM's retention rate in 2010, and represents the highest retention rate since 2007, when the rate was also 39.9 percent.