(May 10, 2018) HERNDON, Va. —Volkswagen of America to introduce Jetta Haus, a series of pop-up events in Chicago, Miami, Los Angeles and New York, designed to celebrate the launch of the all-new 2019 Volkswagen Jetta. The event is open to the public and free to attend, Jetta Haus festivities will feature live music from breakout performers.

Included will be Interscope and Red Bull Records artist (in NY); DJ sets from SiriusXM and Beats by Dr. Dre talent; snacks and treats; beverages provided by Red Bull; arcade games; an interactive “Betta Lab” art experience; and closed-course test drives in the 2019 Jetta showcasing the vehicle’s turbocharged performance, modern style and available premium BeatsAudio sound.

Based off Volkswagen’s award-winning MQB architecture, the 2019 Jetta dons a new sophisticated coupe-like exterior design, offers impressive interior space, competitive fuel economy and upscale technology features, from available automatic cruise control to available 10-color ambient lighting. The all-new Jetta goes on sale this month, starting at $18,545, which is lower than the previous model. 

“Every generation of Jetta, since its introduction in 1979, was built pragmatically to meet the needs of drivers of the time. Now in its seventh generation, the 2019 Jetta is bigger, more refined, packs the latest technologies, and is offered at a price point more attractive than ever,” said Derrick Hatami, executive vice president, Sales and Marketing.

“The Jetta Haus events allow drivers to experience the progression of Jetta in a way that captures the vehicle’s vibrancy and timeless fun-to-drive appeal. We are excited to connect with guests across the cities at our open house party.”

Rounding out the full Jetta Haus experience is the Volkswagen “Betta Lab,” an interactive art exhibition inspired by Jetta’s available 10-color ambient lighting and premium BeatsAudio sound that takes attendees on a sensory journey through light, sound and motion.

Jetta Haus activities kick off in Chicago and Miami concurrently, from May 11 through May 13, and continue in Los Angeles and New York, from May 18 through May 20. A lineup of talent and venues in Chicago and Miami are listed below. Confirmed artists for Los Angeles and New York will be announced closer to the event date.