TrueCar says new-car transaction prices soar 3.6 percent
(March 3, 2014) SANTA MONICA, Calif. —TrueCar estimated today that the average transaction price (ATP) for light vehicles in the U.S. was $32,074 in February, up $1,110 — or 3.6 percent — from February 2013 and down $24 (-0.1 percent) from January 2014.
Average transaction prices continue to rise and are at the highest levels for February in the past five years.
"Incentive spending is outpacing the rise in average transaction prices, despite year-over-year ATP increases for most automakers," said Larry Dominique, president of ALG and executive vice president of TrueCar. "We expect a return to balance once the winter subsides and inventories ease."
In addition, TrueCar estimated that the average incentive for light vehicles was $2,633 in February, up $129 (5.1 percent) from February 2013 and up $84 (3.3 percent) from January 2014.
Average Transaction Price
|
Manufacturer |
Feb. 2014 |
January 2014 |
February 2013 |
Percent Change Feb. 2013 vs. Feb. 2014 |
Percent Change Jan. 2014 vs. Feb. 2014 |
|
|
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$33,179 |
$33,483 |
$31,266 |
6.1% |
-0.9% |
|
|
Ford (Ford, Lincoln) |
$34,027 |
$33,656 |
$33,612 |
1.2% |
1.1% |
|
|
GM (Buick, Cadillac, Chevrolet, GMC) |
$35,896 |
$36,055 |
$34,578 |
3.8% |
-0.4% |
|
|
Honda (Acura, Honda) |
$28,744 |
$28,516 |
$27,188 |
5.7% |
0.8% |
|
|
Hyundai/Kia |
$24,972 |
$24,924 |
$23,893 |
4.5% |
0.2% |
|
|
Nissan (Nissan, Infiniti) |
$26,875 |
$27,093 |
$27,895 |
-3.7% |
-0.8% |
|
|
Toyota (Lexus, Scion, Toyota) |
$31,008 |
$30,968 |
$29,692 |
4.4% |
0.1% |
|
|
Volkswagen (Audi, Porsche, Volkswagen) |
$36,395 |
$35,947 |
$34,279 |
6.2% |
1.2% |
|
|
Industry |
$32,074 |
$32,098 |
$30,964 |
3.6% |
-0.1% |
|
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