Tahoe and Suburban owners’ use of OnStar increases 260 percent

(February 5, 2017) DETROIT — Chevrolet owners in the U.S. used a whopping 4,220,684 gigabytes (or 4,220 terabytes) of data in 2016, an increase of nearly 200 percent over 2015. The most significant increase was seen with Tahoe and Suburban owners, who used three-and-a-half times more data than a year ago.

OnStar 4G LTE enabled by AT&T is part of an extensive list of available technologies that are helping make Tahoe and Suburban the best-selling full-size SUVs in the industry. In 2016, retail sales climbed 21 percent and retail share climbed 2 percentage points to 49.3 percent of the segment.

“As a strategic plan to grow retail sales, Chevrolet has continually invested in new safety, convenience and connected technologies across our trucks, utilities and cars,” said Alan Batey, president of GM North America and global head of Chevrolet.

“We are attracting new buyers to Chevrolet by offering technologies like OnStar 4G LTE not available on competitive models. New owners are in turn more likely to become repeat Chevrolet customers as these features become an integral part of their day-to-day lives.”

As Chevrolet owners have come to appreciate the ability to stream video on a tablet, send email on a laptop or play online using a gaming console in their vehicles, data use has increased exponentially.

For example, Tahoe and Suburban owners used 713,669 gigabytes of data in 2016, a 260 percent increase over 2015. For perspective, 713,669 gigabytes is equivalent approximately:

    3 million hours of streaming standard video
    25 million hours of streaming music
    1.8 billion song, game or app downloads
    1.5 billion photos posted to social media

OnStar 4G LTE connectivity was introduced across the Chevrolet car, truck and utility portfolio for the 2015 model year in the U.S. and Canada. Today, a 4G LTE connection is standard equipment on all new Chevrolet retail models, along with the OnStar Basic Plan, which also features remote vehicle access and the AtYourService marketplace via the myChevrolet mobile app.