(August 19, 2015) The Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI), has returned as title sponsor of the 2015 Texas Truck Rodeo. The Texas Auto Writers Association (TAWA) rodeo brings journalists from throughout Texas and the U.S. to evaluate the nation’s top trucks and SUVs each fall.

The writers recognize excellence in several categories, including selecting the year’s coveted “Truck of Texas.”

The TAWA Texas Truck Rodeo will be held Oct. 8-10 at the Knibbe Ranch outside San Antonio.

“We are thrilled to have SMDI return as title sponsor for this year’s truck rodeo,” said Michael Marrs, president of TAWA. “Since steel is an integral part of the automotive industry, we are fortunate to have SMDI partner with us to keep our members updated on their industry. This year’s event is shaping up to be the best yet.”

“We’re also proud to announce Michelin and BFGoodrich Tires as official lunch sponsors for the 2015 TAWA Truck Rodeo.  Representatives from both tire brands will be on hand during the event to talk to members about their new truck and SUV tire offerings.  Rumor has it they might also have some amazing door prizes to give away, so don’t miss these lunches,” said Marrs.

Lawrence W. Kavanagh, president, SMDI, said, “Texans buy more trucks than residents of any other state in the U.S. They understand the need for a truck to provide the highest value. By sponsoring the Texas Truck Rodeo, SMDI and its members can share how advanced high-strength steel provides the value Texans look for.”

For more than two decades, TAWA has promoted professionalism and quality in automotive journalism. TAWA produces two annual events that have gained national traction: the Texas Truck Rodeo and the Texas Auto Roundup at Texas Motor Speedway. Both events give TAWA’s journalists the opportunity to evaluate vehicles back-to-back on the street, track or off-road.

Manufacturers and dealerships promote the award winners and the “Truck of Texas” is touted in national television commercials, including appearing in previous Super Bowl commercials.

TAWA awards scholarships to Texas college and university students with a journalism major each year. The nonprofit’s annual Excellence in Craft Competition also recognizes exceptional coverage of the automotive industry by its members annually.

SMDI increases and defends the use of steel by developing innovative materials, applications and value-added solutions for customers in the automotive, construction and packaging markets. SMDI automotive investors include: AK Steel Corporation, ArcelorMittal Dofasco, ArcelorMittal USA, Nucor Corporation and United States Steel Corporation.