Porsche ranks highest in J.D. Power APEAL Study for 12th consecutive year

(July 28, 2016) DETROIT— Porsche ranked highest in the annual J.D. Power APEAL (Automotive Performance, Execution and Layout) Study released on Wednesday. It was the 12th straight year that Porsche has ranked number one. General Motors received six segment-level awards and Hyundai garnered five. BMW and Volkswagen AG picked up four each.

The industry benchmark study, now in its 21st year, measures owners’ emotional attachment and level of excitement across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat.  These attributes combine into an overall APEAL Index score that is measured on a 1,000-point scale. 

The study found that popular driver-assist technologies help make vehicles considerably more appealing to their owners.

New vehicles equipped with safety features such as blind spot monitoring and low speed collision avoidance have overall APEAL scores substantially higher than similar vehicles without the technologies. Overall APEAL scores are higher among the 41% of owners whose vehicles have blind spot monitoring than among those whose vehicles do not have this technology (821 vs. 787, respectively).

Similarly, APEAL scores are higher among the 30% of owners whose vehicles have collision avoidance technology than among those whose vehicles do not have this technology (828 vs. 790, respectively).

“Technology-enabled safety features help drivers feel more comfortable and c
onfident while driving their vehicles,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. “These features are also ‘gateway technologies’ to autonomous driving capabilities, so the continued level of consumer interest in them will be a critical metric to watch as the industry evolves toward including more automation  in new vehicles.”

The overall industry APEAL score improved by 3 points to 801, helped by the launch of many new vehicles. In 2016, 22 of the 30 all-new or major redesigned models included in the study scored higher than their respective segment average. Over the past 10 years, newly launched vehicles have scored an average of 29 index points higher than their segment average.

“The key to successful models is to launch with very high appeal and limit the decline that often comes in subsequent years,” said Stephens. “As automakers continue to add more content, including advanced technologies, to their vehicles, one key way to maintain appeal is to design technology that is easily upgradable and intuitive.

"Intuitive designs never go out of style. For example, for infotainment systems, intuitive design may mean simplification: bigger buttons, bigger screens and menus that are laid out in a manner that is easy for the driver to understand.”

More key findings of the study include:

• APEAL Affects Advocacy: Among owners whose vehicles have average or above-average APEAL scores (801 or higher) and who report no problems with their vehicle in the first 90 days of ownership, 90% say they “definitely will” recommend their vehicle to others. In contrast, among owners whose vehicle has low APEAL scores (800 or lower), even when their vehicle is problem-free, advocacy drops to 64%. Among those who report one or more problems with their vehicle, advocacy plummets to 49%.
   
• Navigation Nightmares: Factory-installed navigation systems remain a challenge for vehicle owners. Two of the lowest-rated vehicle attributes are related to the navigation system: usefulness of the navigation features and ease of using the vehicle’s navigation system.
   
• Saving Gas: Nine of the 10 categories improve in 2016, with fuel economy posting the largest gain (+14 points) year over year. Audio/communication/entertainment/navigation (ACEN) and visibility and safety also make notable gains of 6 points and 4 points, respectively.
   
• Transmissions Not So Smooth: Engine/transmission is the only category to decline (-1 point) this year, with the largest attribute decline in transmission smoothness when shifting, as penetration of 8- and 9-speed automatic transmissions increases.