(October 4, 2018) TORRENCE, Calif. — Honda is debuting a new marketing campaign highlighting how the brand's family of SUVs offer a size and capability to meet every need, boasting the "Best SUV Brand for 2018" by U.S. News & World Report. Honda's full-line SUV marketing campaign features new creative showcasing its sporty, stylish and well-equipped SUV lineup, including the HR-V, CR-V and Pilot models — as well as separate broadcast spots highlighting the refreshed HR-V and Pilot.

The campaign includes two new multicultural spots that incorporate unique insights of the brand's Hispanic and African American buyers and demonstrate Honda SUVs and their range of capabilities for different consumers. The Honda full-line SUV campaign also features digital and social elements targeting Honda's diverse customer segments.

With CR-V in a heated battle to be the retail #1 SUV in America, more than 40% growth from Pilot and strong contributions from HR-V, Honda SUVs are on track for a seventh consecutive year of record sales, and anticipated to top sales of 600,000 units for the first time

"We set out to create a campaign that showcases the breadth of the Honda SUV family while showing how each vehicle is tailored to meet the unique needs of our customers," said Susie Rossick, assistant vice president of Honda Marketing. "Honda SUV customers are showing significant sales growth in all buyer segments, which is why now is the right time to tout our strong and flexible SUV lineup across all audiences."

Honda's new full-line SUV marketing campaign features five pieces of creative content: a 30-second TV spot starring the full Honda SUV lineup — the 2019 HR-V, CR-V and Pilot — 30-second spots specific to each: the 2019 HR-V and Pilot, a 30-secondHispanic full-line SUV spot as well as a 30-second full-line SUV spot created specifically for African American consumers.

"Why Not?," the 30-second TV spot featuring the Honda Pilot, HR-V and CR-V, leads off the campaign demonstrating that whatever the driver's needs may be, Honda has an SUV that best fits them. Honda believes something great can always be greater. 

"Why not?" is a simple question that encapsulates Honda's determination to ignore conventional wisdom and constantly seek to innovate. The new "Why Not?" spots show that when it comes to Honda's award-winning SUV family, the willingness to go beyond great is alive and well.

The full SUV lineup "Why Not? "spot will be followed by 30-second creative focusing on both the updated Pilot as well as the HR-V.