(November 12, 2019) MODENA, Italy — Maserati takes another step towards a new chapter of its story. The brand will unveil a special car, the GranTurismo Zéda, to mark the end of production of the Maserati GranTurismo. The new car coincides with Maserati's recent announcement regarding production innovations, electrification and autonomous driving, as renovation work commences at the Viale Ciro Menotti plant in Modena.

Maserati unveils a celebratory car set to tour the world in anticipation of the arrival of a new GranTurismo. The unique model, sporting futuristic exterior shades designed by Centro Stile Maserati, tells the story of the dawn of a new era through colors and materials: GranTurismo Zéda is the bridge which connects the past, the present and the future of the Brand.

Observing the model from the rear section to the front, the surfaces change and become richer, shifting from a light satin finish to a burnished “metallurgic” effect.

The midsection slowly morphs once again, deepening all the way to Maserati blue. The blue also evolves, becoming energetic, electric, it seems alive, it seems like a mirror.

The finished overall effect is a masterpiece in the complex use and juxtaposition of vastly differing effects. Through manual skills we go back in time, with today’s technology and know-how constantly evolving towards the future.

The end of production of the Maserati GranTurismo and GranCabrio marks the beginning of a new path for the Modena plant.

Work is already under way to update the production line in view of a total renovation that will see the facility devoted to the construction of the new super sports model, a high-performance car, characterized by state-of-the art technology and scheduled to launch in 2020. In parallel, work has already started on a paint shop, a completely new addition to the facility, equipped with low environmental-impact, innovative technologies and boasting a special design enabling customers to personally view their cars as they are painted.

The GranTurismo, presented at the Geneva International Motor Show in 2007, represents a milestone in the history of Maserati. This four-seat, two-door coupé, with Pininfarina’s classic design and a naturally aspirated 8-cylinder engine, came into being as a modern interpretation of the Maserati A6 1500 of 1947, and has come to be considered, over the course of time, one of the most emblematic cars ever constructed by Maserati. In 2009, where it was debuted at the Frankfurt International Motor Show, the GranCabrio joined the GranTurismo.

After various updates, the GranTurismo saw its final and last version with the model year 2018, in which an efficient restyling effort improved the aerodynamics, ergonomics and infotainment systems. With the MY18 the GranTurismo and GranCabrio range included two versions distinguished by a powerful, distinctive identity: Sport and MC (Maserati Corse). There are more than 400,000 possible combinations. The Maserati GranTurismo represents the maximum expression of the brand’s GT character thanks to the charismatic 4.7 liter Ferrari V8 engine capable of delivering 460 hp at 7,000 rpm and 520 Nm of maximum torque at 4,750 rpm.

Innumerable successes have been tallied by GranTurismo and GranCabrio in the years from 2007 to today; more than 40,000 of the iconic cars have been sold throughout the world, of which 28,805 were GranTurismo and 11,715 were GranCabrio.