Kelley Blue Book sets record with 31 million site visits in March

(April 22, 2014) IRVINE, Calif., April 16, 2014 --, the website of Kelley Blue Book, shattered previous company traffic records by experiencing more than 31 million visits in March 2014.  For the first time in Kelley Blue Book's multi-decade history, upwards of 21 million monthly visits originated from, and more than 9 million additional visits came from mobile platforms. 

The company's ongoing commitment to broadcast and digital media efforts helped contribute to the growing number of car shoppers visiting

"With nearly 90 years in the automotive space and no signs of slowing down, our increased traffic proves that more people than ever before are relying upon The Trusted Resource to help them in their car shopping endeavors," said Steve Lind, vice president of operations for Kelley Blue Book. 

"As we strive to build upon the information and helpful tools we offer on, we are committed to providing vehicle buyers, sellers and partners with trusted insights and the means to accomplish their goals."

Engrained in the automotive industry, Kelley Blue Book's provides the latest in new and used car valuation and shopping information.  Free to car shoppers on both their computers and mobile platforms, some of's helpful tools include:

    Kelley Blue Book Price Advisor:  The Price Advisor features a new range-based pricing layout and highlights differentiating aspects of local dealerships, including consumer ratings and reviews, new-car specials and inventory.

    5-Year Cost to Own:  Kelley Blue Book's 5-Year Cost to Own information helps shoppers understand what a car will cost beyond its purchase price when they consider out-of-pocket expenses like fuel and insurance, plus the car's depreciation over time.

    Fair Purchase Price:  Updated weekly, Kelley Blue Book Fair Purchase Price shows shoppers what others have been paying for a new car.  It is based on current market conditions like vehicle availability, local demand and seasonal buying trends.

    Expert Reviews & Ratings:'s expert editorial team drives, rates and reviews nearly every new vehicle on the market, including information like driving impressions, favorite features and pricing notes.

    Consumer Reviews & Ratings:  Shoppers can make more informed buying decisions by exploring what long-term owners and drivers think about a specific model, including its overall rating.