(September 5, 2013) IRVINE, Calif. — The estimated average transaction price for light vehicles in the United States was $31,657 in August, down $138 (0.4 percent) from last month, but up $221 (0.7 percent) year-over-year, according to Kelley Blue Book.

"Chrysler and Honda continue to strengthen their transaction prices from this time last year with strong redesigns among some of their popular models, including RAM 1500, Jeep Grand Cherokee and Honda Accord," said Karl Brauer, senior analyst for Kelley Blue Book.  "Consumers are spending top dollar for some of the latest and greatest models, while other brands are forced to cut prices in order to move vehicles off dealership lots."

"Forced to discount their aging lineup, Volkswagen has experienced significant drops in transaction prices from this time last year," said Alec Gutierrez, senior analyst for Kelley Blue Book.  "Jetta, Passat and Golf are among the most discounted models, and car shoppers are certainly benefitting from the brand's lack of fresh new product."