GasBuddy Introduces sponsored search for fuel and convenience brands

(November 6, 2019) BOSTON — More than 15 million people a month use GasBuddy to decide where to stop for fuel. Today, GasBuddy is giving fuel and convenience brands the best way to be easily discovered by these drivers. The new “Sponsored Search” advertising unit bumps a retailer’s closest location to the top position on the list with a paid inclusion, akin to Google’s sponsored search results.

Based on GasBuddy’s algorithm, the advertiser’s most relevant retail location will appear in the first position. Brands will capture 100% view from the fuel shopping audience which gives them the ability to outsmart nearby competitors.

“GasBuddy’s Sponsored Search unit offers us front-and-center exposure with a highly qualified audience, because we know they are planning to get gas very soon,” said Jo Brecknock, BP Brand and Communications Director.

“We saw impressive initial results in terms of incremental foot traffic, with a 92% visit uplift. GasBuddy continues to be a great partner that constantly provides innovation for BP to be a thought leader in the fuel space.” 

What makes Sponsored Search on GasBuddy so effective:

    Risk-free advertising
    Sponsored Search is sold on a cost-per-click model, so brands only pay when a user clicks on the ad. This takes the risk out of advertising as engagements are guaranteed.
    GasBuddy searches result in real transactions
    The majority of GasBuddy members use the app before they embark on their journey. In fact, those who use the app and visited a gas station the same day, 42% did so within five hours. Brands will be able to reach drivers at the pinnacle decision-making point.
    GasBuddies want to be made aware of brands
    80 percent of fuel buyers are unfaithful at the pump. Data has shown that consumers can be influenced in their choice, based on convenience or deals. 

“GasBuddy has become the display media solution of choice among fuel and convenience retailers,” said Jordan Grossman, EVP of Ad Sales at GasBuddy. “We now offer search marketers the ability to tap into our audience at the lowest point in the fuel buying funnel.”

 The new feature has been beta tested with BP, Arco, ExxonMobil, Shell, Racetrac, GetGo, 76, Phillips66, Citgo, Esso, Valero, and Cumberland Farms. To learn more click here.