Edmunds says finding Black Friday bargains won't be easy for car shoppers
(November 25, 2020) SANTA MONICA, Calif. — Shoppers seeking Black Friday bargains on new cars will likely need to do some extra research ahead of the holiday weekend, according to the car shopping experts at Edmunds. Edmunds analysts note that automakers have pulled back on incentives for the holiday due to shortages in inventory created by the coronavirus pandemic.