Consumers turn eyes toward trucks and SUVs in June

(July 10, 2011) ATLANTA (PRNewswire) — With the steady decline in gas prices throughout June, American consumers are showing signs that they want to shift their focus back to trucks and SUVs. 

AutoTrader.com's June Trend Engine report, which provides analysis of site traffic as it relates to consumer shopping behavior, shows that trucks and SUVs have gained consumer interest since May and that interest in compact cars is starting to subside.

Though gas prices are still far from where they were at the beginning of the year, consumers have begun to feel some relief at the pump, which is likely a contributing factor to the rising interest in larger vehicles and the declining interest in more fuel-efficient models, according to AutoTrader.com analysts. 

Consumers shopping on the site started considering more fuel-efficient models when gas prices hit the $3.50 mark, and now that prices are heading back toward that threshold, they appear ready to get back to their favorites.

Consumer interest in big trucks is already on the upswing, especially in the new vehicle segment, with the Dodge Ram 1500, Ford F-250 and the Chevrolet Silverado 2500 all moving up on the list of most-searched vehicles in June.

The largest of the full-size trucks showed the most significant gains, as the new Ford F-250 moved up five spots month-over-month to No. 13, and the new Chevrolet Silverado 2500 moved up six spots month-over-month to No. 18.  Demand for both of these vehicles also showed in the increase in asking price, as the F-250's price increased 8.2% and the Silverado 2500's price increased 10.6% year-over-year. 

Trucks also made a big comeback on the list of most-searched used vehicles, with the used Ford F-150 reclaiming the No. 1 spot, the used Chevrolet Silverado 1500 moving up one spot to No. 3, the used Ford F-250 moving up two spots to No. 6, the used Dodge Ram 2500 moving up one spot to No. 17, the used Toyota Tundra moving up two spots to No. 19.

The biggest mover on the list of most-searched used vehicles in the truck segment, however, was the used Chevrolet Silverado 2500, which leapt four spots to land at No. 13.  Average asking prices for the majority of used trucks dropped slightly (less than 5%) year-over-year.  One notable exception was the Toyota Tacoma, which gained 8.6% in average asking price year-over-year. 

On the certified pre-owned (CPO) front, the CPO Ford F-150 moved up two spots month-over-month to land at No. 10 with an increase in average asking price of 6.1%, and the CPO Toyota Tundra moved up one spot to No. 4 with an average asking price increase of 5.5%.

Trucks weren't the only segment on the rise in June: SUVs across the most-searched lists for new, used and CPO vehicles also garnered notable interest from consumers. 

On the new list, both SUVs moved up in rank month-over-month, with the new Jeep Wrangler moving up two spots to No. 4 and the new Ford Explorer moving up one spot to No. 11.  Both of these vehicles also showed a year-over-year increase in asking price, with the new Ford Explorer showing the biggest increase of 10.6%. 

The list of most-searched used cars showed a similar story for SUVs, with the used Jeep Wrangler moving up two spots to No. 5, the used Chevrolet Tahoe moving up four spots to No. 10 and the used Jeep Grand Cherokee moving up one spot to No. 18.  With the exception of the used Tahoe, the other two SUVs showed an increase in average asking price year-over-year.