Cadillac invites you to its live online showroom
By Casey Williams
MyCarData
(September 13, 2020) Almost nobody likes going to a dealer to shop for a new vehicle. That was true before COVID and it is especially true now. Despite some genuinely excellent sales people across brands and dealers, the idea of going to a showroom ranks right there with getting teeth extracted. Launched right before the pandemic, Cadillac Live, the brand’s digital showroom, lets you log in to select your next new car. I recently logged in myself as part of a demonstration for the Midwest Automotive Media Association (MAMA).